Not a hoax pulled off by youthful pranksters. It was a hoax pulled off by corporate hucksters. After putting three cell-phony videos on YouTube and letting the buzz and babble build for about a week, the business people who run Cardo Systems, a Pittsburgh-based manufacturer of wireless Bluetooth headsets, put out the word that it was all a hoax _ and they were the proud hoaxsters.
“We wanted to generate more buzz about Cardo Systems,” Kathryn Rhodes, Cardo’s national marketing director, said in an interview, speaking from her cell phone to mine. “We found it tremendously successful.”
They had used some sort of gimmick to make the corn pop. Hot stove under the tablecloth? A microwave beam from above? “We don’t intend to explain it,” Rhodes said. “We’ll keep it a trade secret.” Then she tossed in one last kernel of corporate corn: “We want to preserve the integrity of the videos.” Say what? For a minute I thought I’d heard a fifth “pop” _ only a corporate marketeer would think that “integrity” and Cardo’s “videos” belonged in the same sentence."
2 comments:
That's incredible, but it makes me a little worried about what my cell phone's been doing to my testicles.
"Well, no. It was a hoax.
Not a hoax pulled off by youthful pranksters. It was a hoax pulled off by corporate hucksters. After putting three cell-phony videos on YouTube and letting the buzz and babble build for about a week, the business people who run Cardo Systems, a Pittsburgh-based manufacturer of wireless Bluetooth headsets, put out the word that it was all a hoax _ and they were the proud hoaxsters.
“We wanted to generate more buzz about Cardo Systems,” Kathryn Rhodes, Cardo’s national marketing director, said in an interview, speaking from her cell phone to mine. “We found it tremendously successful.”
They had used some sort of gimmick to make the corn pop. Hot stove under the tablecloth? A microwave beam from above? “We don’t intend to explain it,” Rhodes said. “We’ll keep it a trade secret.” Then she tossed in one last kernel of corporate corn: “We want to preserve the integrity of the videos.” Say what? For a minute I thought I’d heard a fifth “pop” _ only a corporate marketeer would think that “integrity” and Cardo’s “videos” belonged in the same sentence."
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